If you are the owner of a small business and you are looking to grow, you can take some of the ideas for marketing that the bigger rivals in your field use and make use of them yourself. In the past, larger brands have used things like live events and even sponsorships to show off to the world that they are companies that are involved with their customers. In recent years, it has been shown that some of these companies simply haven’t had the return they expected from these investments into large scale marketing tactics. However, having an event or a stunt that produces a lot of publicity in a good way is going to be very beneficial for you as long as you know how to promote it – social media. Give the customers an experience they can remember, relive and talk about for days and months to come.
Link your advertising campaigns with those of huge events in the world. This is one of the best ways to give yourself some recognition. You see this in large brands like Red Bull when sporting events like the Super Bowl get close. They stop giving people wings and give them football outfits instead. They use their own products to tell the customers that this is what they need to complement the football season in the best way. It is the same for other events like cricket and rugby as well as most other large scale events such as the Grammys and more. As long as you do it in such a way that it doesn’t take away from the overall brand image that you are trying to promote, you should be able to get away with this type of advertising and come out of it with a ton of new customers as well.
If there is something people love, it is an adventure. Is the story of how your business came to where it is today an interesting one? Tell it to the people who are prospective clients, and use it to grab their attention. Show them that the people involved in the company have worked long, hard and sacrificed a lot to get where they are. This shows the customers that your company is willing to sacrifice just as much to give them what they need as well. The best way to tell these stories in an incredibly intriguing and compelling way is to hire a writer to do it for you. You may think that you have an interesting tale to tell right now, but you are going to be surprised at what a professional can spin.